Rethink empathy

Rethinking Empathy Maps

Discovering what’s going on in a user’s head is like finding a needle in a haystack. It doesn’t matter how much training we have had, or what our expertise tells us. It’s inherently subjective, since there is a fair amount of interpretation involved in finding out what people mean rather than what they say. We can research, observe, ask and create assumptions. … Continue readingRethinking Empathy Maps