Most product teams are hungry for research. They know that to be able to build better products they need to know their user needs and goals. To get this coveted information they need help from the UX Researcher or UX specialist. … Continue readingBeing a UX Researcher in an Agile Team.
Discovering what’s going on in a user’s head is like finding a needle in a haystack. It doesn’t matter how much training we have had, or what our expertise tells us. It’s inherently subjective, since there is a fair amount of interpretation involved in finding out what people mean rather than what they say. We can research, observe, ask and create assumptions. … Continue readingRethinking Empathy Maps